88 percent of the world’s internet population is located outside of the United States. Therefore, if you’re currently only focused on targeting customers in the United States, there’s a lot more opportunity for international sales waiting for you. However, taking your business international brings some new things to think about regarding your SEO strategy, and...
PPC Campaign Restructure Fuels Massive Year-Over-Year Climb
A beloved outdoor apparel brand needed a new approach to PPC and later to paid social media. Portent rose to the challenge driving massive gains in both branded and non-brand search.
RealTruck.com and Portent Rev Up Organic Traffic and Revenue
RealTruck.com needed to address a major decline in organic traffic. With over a million product pages Portent shifted into high gear to deliver massive growth through SEO. This effort was honored with a US Search Award for Best SEO Campaign of the Year.
Turn It Up: Expanding Audience Reach with Content Strategy for a Digital Music Service
“More music to more people.” That was the goal of a major digital music streaming service when they came to Portent. It was time for them to revamp their entire content strategy from user research and core audience segments, through day-to-day editorial calendar.
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Featured Blog Posts
A small sampling of expert advice and insight from Portent's blog.
Podcast advertising is the new kid on the block—and he is popular. Although given how swift podcasts commandeered the entertainment market, this popularity is predictable. More than 90 million people listen to a podcast every month, a skyrocketing increase of 113% since 2014. Podcasts have higher user retention and engagement rates, too: 93 percent of...
As links remain one of the top Google ranking factors, a well-rounded digital marketing strategy must include some form of link building. Guest posting is one of the best ways to get relevant, high-quality backlinks to your site, but it can be intimidating when you’re first starting out. Before you actually start writing guest posts...